Developed new brand identity for Denver’s Bluebird District. Successfully embedded the established Bluebird Theater brand within a new identity for the neighborhood’s Business Improvement District, while maintaining brand separation for both entities.
Served as liaison for Bluebird Business Improvement District’s Board of Directors, facilitated discovery with board members, and presented project concepts. Created custom vector artwork for logos depicting the historic Bluebird Theater marquee. Designed and developed new web presence and digital brand assets.