Colfax Marathon 2018-07-08T15:40:52+00:00

Project Description

Brand Development: 2011 - 2012
Role: Art Direction, Account Mgmt

Promotional Materials, Digital Ads
Role: Layout, Design

Brand Messaging Layout
Role: Design

Web Development
Role: Art Direction, Account Mgmt

Industry
Fitness & Wellness Events

Skills Used
Account Management
Project Management
Brand Management
Art Direction
Digital & Print Design
Marketing Systems Development & Integration
Web Design & Development
Digital Asset Development

COLFAX MARATHON

Managed Denver’s Colfax Marathon account for over 5 years. Oversaw a revamp of all branding, marketing, and digital solutions; helped facilitate 400% growth in event participation through targeted email campaigns, printed collateral, digital advertising, and personalized participant outreach initiatives.

Designed and implemented custom data communication tools for Colfax Marathon Charity Partners Program. Solved challenge of connecting thousands of independently registered participants to one of 100+ charities of their choice. Developed custom database application to clean and parse data, established processes to successfully import and merge data into email marketing platform; designed and deployed final email communications.