Managed Denver’s Colfax Marathon account for over 5 years. Oversaw a revamp of all branding, marketing, and digital solutions; helped facilitate 400% growth in event participation through targeted email campaigns, printed collateral, digital advertising, and personalized participant outreach initiatives.
Designed and implemented custom data communication tools for Colfax Marathon Charity Partners Program. Solved challenge of connecting thousands of independently registered participants to one of 100+ charities of their choice. Developed custom database application to clean and parse data, established processes to successfully import and merge data into email marketing platform; designed and deployed final email communications.