Managed marketing and design efforts for GroundSwell Cannabis Boutique, overseeing 300% sales growth in 3 years. Established and oversaw labeling, packaging, and marketing compliance. Managed retail operations systems development and implementation. Oversaw digital surveillance compliance, business IT solutions, and customer loyalty program. Oversaw launch of Retail 21+ sales.
Directed overall branding and identity initiatives. Developed and oversaw digital brand presence. Managed and led redesign of website, implementing major user experience improvements. Collaborated on SEO content strategies, increasing organic traffic by over 50%.