Whoopi & Maya 2018-07-08T15:41:26+00:00

Project Description

Point-of-Sale Collateral
Role: Design & Layout

Packaging Design & Digital Concepts
Role: Marketing Compliance, Design,
Concepting

Brand Guide for Colorado Market
Role: Content Strategy, Design

Industry
Medicinal Cannabis

Skills Used
Art Direction
Layout & Design
Brand Management

WHOOPI & MAYA

Managed brand and identity implementation for Colorado launch of Whoopi & Maya Medicinal Cannabis. Project required adapting existing brand collateral for compliance with Colorado market regulations. Developed brand guide for Colorado branding and marketing initiatives. Designed Colorado product line packaging and labeling. Oversaw development of marketing and sales collateral. Coordinated efforts with Whoopi & Maya PR team to maximize press visibility.